What We Check and Why It Matters
Meta tags are invisible lines of HTML that communicate important information to search engines and social media platforms. Missing or poorly written meta tags are one of the most common causes of weak search performance.
- Title tag — displayed as the blue link in search results. Should be 30–60 characters.
- Meta description — the gray text below the title. Aim for 70–160 characters.
- Open Graph tags — control how your page appears when shared on Facebook, LinkedIn, etc.
- Canonical URL — prevents duplicate content issues by telling Google the preferred URL.
