Why Your SERP Snippet Matters
Your page title and meta description are the first thing people see when your site appears in Google. Even if you rank on page one, a weak snippet means fewer people click through to your site.
- Keep your title under 60 characters so Google doesn't truncate it.
- Write a meta description between 70–160 characters that summarizes the page and includes your main keyword.
- Make sure your URL is clean, readable, and includes relevant keywords.
